If you often feel like your sales and marketing teams are not working properly with each other, you may be wondering how you can align their goals – and benefit from more sales. Here are a few simple tips.
1. Maintain Constant Contact Between Sales And Marketing
Communication is the most essential part of any relationship, including interdepartmental relationships. So make sure that both departments are communicating properly. Here are some ideas:
- Onboard new salespeople with both sales and marketing
- Attend weekly sales meetings to learn more about the support the sales team may need
- Schedule monthly meetings between the heads of marketing and sales
The more closely both teams work together, the better – so think about how you can improve communication between sales and marketing at your organization.
2. Collaborate During The Content Creation Process
Your salespeople will have a lot of knowledge of what’s interesting to your customers, and what’s getting them excited.
They can give you a lot of feedback, ideas, and information that can help with future content creation campaigns – so make sure to use these ideas, and give credit to sales when credit is due.
3. Have Marketing Set Shared Goals With Sales
Sales and marketing teams usually have different goals and KPIs (key performance indicators). But there are a few KPIs that are shared, such as overall conversion rate and lead value. Get your sales and marketing teams on the same page – and create shared goals for these KPIs to motivate them.
4. Organize Sales Enablement Resources Properly
Sales enablement resources like pamphlets, brochures, presentations, and other resources should all be in a centralized location where sales team members can access them quickly – and use them to help promote your company’s products and services.
Follow These Simple Tips To Align Your Sales & Marketing Strategies
Sales and marketing don’t have to be opposing forces – so follow these simple tips for better alignment between these two departments. By doing so, you’ll be able to boost sales, build more effective marketing campaigns, and bring in more customers.