You probably put a lot of hard work into your content marketing strategy. Unfortunately, you don’t always have the time to create articles that are informative and valuable. When this happens, repurposing old content may be a great way to keep your audience engaged, get traffic, and make the most out of your efforts.
Here are five ways to reuse old content and boost your content marketing strategy.
1. Turn Text Articles Into Infographics & More.
One of the easiest ways to give old content new life is to turn it into a different format. For instance, you could turn an article on “how to find the best sectional sofa” into a video, infographic, or podcast.
We’re big fans of infographics and for good reason: visual content is more than 40X more likely to get shared on social media than other types of content. Skip the graphic designer and try out a service like Piktochart, an easy-to-use DIY infographic builder.
2. Evergreen Your Old Blog Content
I’m certain that there are plenty of valuable articles forgotten in the archives of your blog. Assuming you’ve increased your traffic and social presence since the original post, repurposing old content allows you to put a great article in front of a potentially larger audience. Be careful, though, you need to make sure that the old articles you are repurposing are still relevant to your current audience’s needs.
3. Turn An Individual Post Into A Listicle
Listicles tend to always drive traffic. That’s because we, as human beings, are hardwired to prefer order over chaos. You know how some people just love to make lists for everything? They are responding to the well-ordered intentionality in their brains. Every human has an innate desire for order and organization. Numbered lists speak to that innate desire. As a result, we click faster, dwell longer, and anticipate being satisfied with what we view.
The opposite works just as well. You can take a listicle, drill down into each topic on the list and create individual pieces.
4. Turn Interviews Into An Expert Advice eBook
Interviews are an excellent way to boost your traffic and they’re fairly easy to conduct – sometimes they’re as simple as emailing an industry leader a few questions and compiling the outputs into a post. Take those key outputs from the interview and create an engaging eBook to distribute. This also gives you the opportunity to add your own thoughts to the piece to give it more weight.
5. Use Internal Data to Write a Case Study
I’m confident that you are aware of the power of data. Whether we’re talking about traffic numbers, conversion rates, or email signups, these numbers can show you what works and what doesn’t. So, why not use this data to create an insightful case studies for your audience? For example, if you are a business selling content marketing services, you can use your data to tell customers which type of headline generates most clicks or best practices for a high-converting landing page.
Use these tips as a guide, helping you format your future content marketing strategy. If this hasn’t convinced you why content marketing is so important for your business, take a look at this article here.