New Changes To Google’s Algorithm

What You Should Know 30-second summary from Search Engine Watch: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, … Read more

3 Ways to Improve Your Investment in Sales Training

How ready is your sales team to absorb the value of sales training? Buyer beware, before you invest time and money into “rallying the troops” for 2021, you’ll want to consider the full strategic approach to determine if training is your first step. Demand for sales training and sales coaching is high: There are tens of … Read more

3 Skills That Make a Successful SEO Content Writer

If you’re an SEO content writer, there are a few key skills you need to develop to rise above the pack and write amazing, search-optimized content. In this blog from Grey Matter, we’ll take a look at the top 3 skills that make a successful SEO content writer. 1. Strong & Diverse Writing Skills First … Read more

Categories SEO

3 Tips For Your Google Ads Campaigns

3 Tips For Your Google Ads Campaigns – Make The Most Of Your Ad Spend Google Ads is a powerful tool, but it can be hard to know how to make the most of your ad spend and get the best results for your marketing campaign. In this blog, we’ll discuss 3 simple tips you … Read more

5 Simple ‘Technical’ SEO Tips

5 Ways To Optimize Your Site For Technical SEO Requirements Technical SEO refers to the steps you take to improve the “foundation” of your website – creating a strong website architecture that allows search engines like Google to easily crawl, index, and categorize the content on your website. Wondering how to optimize for technical SEO? … Read more

Categories SEO

Understanding Cross-Domain Tracking – The Basics, Its Importance & How To Get Started

Understanding Cross-Domain Tracking – The Basics, Its Importance & How To Get Started If you have multiple websites or sub-domains for your business and you want to track them in the same Google Analytics account, you need to understand cross-domain tracking and how it works. In this blog, we’ll discuss the basics of Google cross-domain … Read more

How To Increase Your Landing Page Conversion Rate

It takes 15 seconds to tie your shoelaces, 15 seconds to change your mind about what you want for lunch, and according to Chartbeat, less than 15 seconds to capture the attention of 55% of your audience before they leave your page. If you’re using the internet to drive business you know the (not so) well-kept … Read more

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