In social media marketing, the hashtag is one of the most powerful tools you have in your marketing arsenal. With a hashtag, you can easily tag photos and posts to make them easier to browse, build buzz, and connect with individuals and businesses all over the world.
But how do you use them correctly and what are the biggest mistakes you can make with #hashtags?
What Is A Hashtag?
From the perspective of users, a hashtag is a way to quickly and efficiently organize content, which makes it easier to discover new articles or browse through your content, and quickly recognize what will be relevant or interesting to them.
From the perspective of a company on social media, hashtags are a great way to get more followers, create relevant content focused around current events and keywords, and synergize with original content like blog posts, company announcements, and more.
Using Hashtags Properly – Our Quick Tips!
Don’t know how to use hashtags correctly? Here are just a few simple, easy-to-follow tips and tricks that will make you a #hashtag champion!
- Keep it relevant – Users don’t like being misled. Don’t tweet something with a confusing hashtag unless it’s relevant – for example, if you used the hashtag #2022Olympics, and your content had nothing to do with the Olympic Games, a user is likely to be confused, and will no longer engage with your content.
- Don’t overdo it – Brevity is the soul of wit and this is true of hashtags. Use one or two hashtags per social media post and keep them short and sweet. You don’t want to be hashtagging more than a few words, or long, confusing words.
- Do your research – Don’t know where to start? Check out your competitors and see what kind of hashtags they’re using and how they’re using them. This is a great way to get a baseline idea of what you should be doing with your hashtag strategy.
Get Ready to Become A #HashtagChampion With This Guide
Hashtags may seem confusing, but they’re quite simple to understand when you break things down. Don’t be intimidated. Follow this guide, and you’re sure to be able to use hashtags to build your social media presence, and more effectively engage with your followers.