What do all businesses need to survive? Customers. Every business needs customers to earn money and grow. Customer acquisition is the process a company follows to get new customers. A thorough customer acquisition plan would include specific goals, strategies, the necessary activities to achieve their goals, and the metrics you’ll regularly watch to know what’s … Read more
Pain Points Vs. Products Which are you selling? It may seem like an insignificant difference, but the best sales teams don’t actually aim to “sell products” but rather solve problems. Which sounds more appealing to you? – “Buy my product!” – “Dealing with a headache? This is what’s causing that pain…” Why vs. What One of the biggest … Read more
“Begin with the end in mind” is one of The 7 Habits of Highly Effective People in the famous Stephen Covey’s bestseller. In its simple form, it refers to always having the image of the end of something (in his case, your life) as your frame of reference to evaluate everything else. It’s about starting … Read more
Interested in better analytics and data metrics, and growing your business? You should be using the Google Data Studio. This tool is the newest product in the Google Analytics 360 Suite. It pulls information from data collection programs into one single, centralized dashboard, delivering streamlined interactive reports. In this article, we’ll take a quick look … Read more
Marketing is a very old tradition, as is sales. One can imagine salesmen haggling with customers in the marketplaces of ancient Babylon. Where there is trade, there is sales. In the early 20th century, one Frank Hutchinson Dukesmith wrote an article for Salesmanship Magazine that presented the first break-down of the buyer’s journey. He used the acronym … Read more
You probably put a lot of hard work into your content marketing strategy. Unfortunately, you don’t always have the time to create articles that are informative and valuable. When this happens, repurposing old content may be a great way to keep your audience engaged, get traffic, and make the most out of your efforts. Here … Read more
You work your pants off to come up with great content ideas and provide a seamless experience to your visitors. Yet, you just can’t seem to be able to turn your inbound traffic into cold hard cash. Lead nurturing might be the answer to your problems. Let’s be honest: not all of your visitors will … Read more
A question as old as time and something that every company wants to know as they evaluate their potential inbound marketing partner. A typical response includes something around having the best talent or an innovative process. While that’s great, we believe that there are two distinct gaps that Grey Matter can fill for your organization. … Read more
There are plenty of trigger events that can spur a prospect into buying a product or service. Here are a few events that we’ve seen either create a buying process or increase the speed of the buying process. Activities within a company that trigger a higher chance of purchasing a product or service are: Company … Read more
Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.
Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.
