Emily Retherford
Emily brings two decades of expertise in search engine optimization, with particular strengths in content strategy, on-page optimization, and technical SEO. Her approach focuses on aligning SEO work with marketing objectives to achieve sustained organic growth. Outside of her professional pursuits, she enjoys playing cozy video games and exploring AI-driven SEO tools.
Articles by Emily Retherford
Best Blog Practices: How to Write Content That Converts
Writing a blog post isn’t just about stringing words together. It’s about creating content that informs, engages, and, most importantly, converts. Creating an engaging blog page by incorporating multimedia elements like images and videos can significantly enhance reader interaction and contribute positively to on-page SEO.
Benefits of Content Marketing for B2B
If the idea of content marketing seems daunting, you are certainly not alone. With over 2 million blog posts being published every day and a new website going live every half second, the digital landscape can feel overwhelming. With the overwhelming amount of digital content available, making your content stand out, attracting traffic, boosting engagement, and enhancing lead generation is a significant challenge. Companies are investing more money, time, and resources than ever before in content creation. According to recent studies, 88% of B2B companies employ content marketing, and 76% are increasing their content marketing budgets.