Privacy Policy

This Privacy Policy describes how Ready Set Grow LLC, an Ohio limited liability company doing business as Grey Matter ("Grey Matter," "we," "us," or "our"), collects, uses, and discloses information when you visit gogreymatter.com (the "Site"), interact with our forms or content, or otherwise communicate with us through the Site.

This policy applies to information we collect through the Site. It does not apply to information we collect or process on behalf of clients under a separately signed engagement letter, master services agreement, or statement of work. For client engagements, our handling of personal information is governed by the applicable client agreement.

Please read this policy carefully. By using the Site, you agree to the practices described here.

1. Information We Collect

1.1 Information You Provide

We collect information you choose to give us when you fill out a form, request information or a proposal, subscribe to a newsletter, request a meeting, comment on content, or otherwise contact us. This may include:

• Identifiers such as name, email address, phone number, mailing address, job title, and company name.
• Professional information such as your role, industry, company size, and the nature of your inquiry.
• Communications you send to us, including the content of emails, form submissions, and meeting notes.
• Any other information you choose to provide.

1.2 Information Collected Automatically

When you visit the Site, we and our service providers automatically collect certain information about your visit and your device, including:

• Internet and network activity such as IP address, browser type and version, device identifiers, operating system, referring URL, pages and content viewed, links clicked, time spent on pages, and timestamps.
• Approximate geolocation derived from your IP address (country, region, or city level), not precise GPS location.
• Inferences drawn from the above to understand your interests and how you engage with the Site.

1.3 Information from Third Parties

We may receive information about you from third parties such as marketing partners, lead-generation providers, social media platforms, public databases, and contact-enrichment services (for example, to verify a job title or company size when you submit a form). When we combine third-party information with information you have provided, we treat the combined information as covered by this policy.

2. How We Use Information

We use the information we collect to:

• Respond to your inquiries, fulfill your requests, and provide the information or services you have asked for.
• Operate, maintain, secure, and improve the Site and our content.
• Send you marketing communications about Grey Matter services, content, and events you have requested or that we believe will be relevant to you, where permitted by law.
• Personalize your experience on the Site and tailor the content and offers we present to you.
• Conduct analytics and research to understand how visitors use the Site.
• Measure and improve the performance of our marketing and advertising.
• Protect the rights, property, and safety of Grey Matter, our team, our clients, and the public, including detecting and preventing fraud and abuse.
• Comply with legal obligations, respond to lawful requests, and enforce our agreements and policies.

We do not use sensitive personal information for purposes that require an opt-out or limitation under applicable law beyond the purposes described in this policy.

3. Cookies and Tracking Technologies

The Site uses cookies, pixels, tags, web beacons, software development kits, and similar technologies (collectively, "Tracking Technologies") operated by us and by third parties. Tracking Technologies fall into the following categories:

• Strictly necessary. Required for the Site to function (for example, security, load balancing, and remembering form submissions during a session). These cannot be turned off.
• Analytics. Help us understand how visitors find and use the Site so we can improve it. Providers may include Google Analytics 4, Google Tag Manager, and Microsoft Clarity.
• Advertising and marketing. Help us measure marketing effectiveness, retarget visitors with relevant ads, and reach similar audiences on other platforms. Providers may include Google Ads, LinkedIn Insight Tag, Meta Pixel, and HubSpot tracking. Some of these activities are considered "sale" or "sharing" of personal information under California law (see Section 7).
• Functional. Remember your preferences and provide enhanced features such as embedded video, chat, or scheduling tools.

You can control non-essential Tracking Technologies through the cookie consent banner presented when you first visit the Site, through your browser settings, or through industry opt-out tools provided by the Network Advertising Initiative (networkadvertising.org/choices) and the Digital Advertising Alliance (aboutads.info/choices). Disabling some Tracking Technologies may affect Site functionality.

Global Privacy Control. We honor opt-out preference signals sent by your browser or extension, including the Global Privacy Control (GPC) signal, where required by applicable law. When we detect a GPC signal from your device, we treat it as a request to opt out of the "sale" or "sharing" of personal information for that browser and device.

4. How We Share Information

We share personal information in the following ways:

• Service providers. We share information with vendors that perform services on our behalf, including website hosting, email delivery, customer relationship management (such as HubSpot), analytics, advertising operations, scheduling tools, and IT and security services. These vendors are contractually limited in how they may use the information we provide.
• Advertising and analytics partners. We share certain online activity information with advertising and analytics partners as described in Section 3. Some of this sharing may be considered a "sale" or "sharing" of personal information under California law and similar state laws.
• Professional advisors. We may share information with our lawyers, accountants, auditors, insurers, and other advisors when reasonably necessary.
• Legal and safety. We may disclose information when we believe in good faith that disclosure is required to comply with a legal obligation or lawful request, to enforce our agreements and policies, to protect the rights, property, or safety of Grey Matter, our team, our clients, or others, or to investigate and address fraud or security issues.
• Business transfers. If Grey Matter is involved in a merger, acquisition, financing, reorganization, or sale of all or part of our business or assets, personal information may be transferred as part of that transaction, subject to appropriate confidentiality protections.
• With your direction or consent. We may share information for any other purpose disclosed to you at the time of collection or with your consent.

We do not sell personal information for money. Some of our advertising practices may, however, qualify as a "sale" or "sharing" for cross-context behavioral advertising under California and other state privacy laws. You can opt out as described in Sections 3 and 7.

5. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to provide services and information you have requested, to operate and improve the Site, to maintain business records, and to comply with our legal obligations, resolve disputes, and enforce our agreements. When we no longer need personal information, we take reasonable steps to delete or de-identify it.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, and disclosure. These include access controls, encryption in transit, vendor due diligence, and employee training. No system is completely secure, however, and we cannot guarantee the security of any information you provide to us. You use the Site and provide information at your own risk.

7. Your Privacy Choices

7.1 Marketing Communications

You can opt out of our marketing emails at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at the address in Section 13. We may still send you transactional or relationship messages, such as responses to your inquiries or important notices about our services.

7.2 Cookies and Tracking

You can manage Tracking Technologies through the cookie consent banner on the Site, your browser settings, and the industry opt-out tools described in Section 3. We honor Global Privacy Control signals where required by applicable law.

7.3 Do Not Sell or Share My Personal Information

California and several other state privacy laws give residents the right to opt out of the "sale" of their personal information and the "sharing" of their personal information for cross-context behavioral advertising. To exercise this right, use the "Do Not Sell or Share My Personal Information" link in the Site footer, configure your browser or device to transmit a Global Privacy Control signal, or contact us at the address in Section 13.

8. Your Rights Under State Privacy Laws

8.1 California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act:

• The right to know what personal information we collect, use, disclose, sell, or share, including the categories and specific pieces of personal information.
• The right to delete personal information we collect or maintain about you, subject to legal exceptions.
• The right to correct inaccurate personal information we maintain about you.
• The right to opt out of the "sale" of personal information and the "sharing" of personal information for cross-context behavioral advertising.
• The right to limit the use and disclosure of sensitive personal information to the purposes permitted by law (we do not currently use or disclose sensitive personal information for purposes that would require this option).
• The right to non-discrimination for exercising any of these rights.

You may exercise these rights yourself or through an authorized agent. We will verify your identity before responding to a request. To submit a request, see Section 8.3.

California "Shine the Light" law also permits California residents to request a list of certain personal information that we have shared with third parties for those third parties' direct marketing purposes during the preceding calendar year. We do not currently share personal information for those purposes without your consent.

8.2 Residents of Other U.S. States

If you are a resident of Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have privacy rights similar to those described above, depending on your state of residence and applicable law. These may include:

• The right to confirm whether we are processing your personal information and to access that information.
• The right to correct inaccuracies in your personal information.
• The right to delete your personal information.
• The right to obtain a portable copy of your personal information.
• The right to opt out of targeted advertising, the sale of personal information, and certain forms of profiling.

Where applicable, you may also have the right to appeal our decision regarding your privacy request. Instructions for submitting an appeal will be included in our response.

8.3 How to Submit a Privacy Request

To exercise any of the rights described above, please contact us at info@gogreymatter.com or use the request form linked from the Site footer. To help us respond, please include the right you are exercising, your state of residence, and enough information to verify your identity. We will not charge a fee for routine requests, except as permitted by law.

9. Children’s Privacy

The Site is intended for adults. We do not knowingly collect personal information from individuals under the age of 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@gogreymatter.com and we will take reasonable steps to delete it.

10. International Visitors

Grey Matter is based in the United States, and the Site is operated in the United States. If you access the Site from outside the United States, your information will be transferred to, processed, and stored in the United States, where data protection laws may differ from those in your country. By using the Site, you consent to this transfer and processing. We do not actively direct the Site to individuals in the European Economic Area, the United Kingdom, or Switzerland. If you believe we hold personal information about you and you are located in one of these regions, please contact us at the address in Section 13.

11. Third-Party Sites and Services

The Site may contain links to third-party websites, services, and content that we do not operate or control. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy notices of any third-party site or service you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised policy on this page and update the "Last updated" date above. If the changes are material, we will provide additional notice on the Site or by other reasonable means. Your continued use of the Site after a revised policy takes effect means you accept the revised policy.

13. Contact Us

Questions about this policy or our privacy practices? Contact us:

Ready Set Grow LLC dba Grey Matter
Cincinnati, Ohio
Email: info@gogreymatter.com