Customer Acquisition Machines.
Our clients aren’t household names, but they make the world go-round.
At Grey Matter, we focus and specialize in driving new customers for a variety of industrial companies. No product or service is too niche. We pride ourselves on being able to jump into any space, accelerate our learning curve, hit the ground running, and execute a sound growth strategy for your business. From industrial machine knife manufacturers and oil refinery vacuums to global electronics manufacturing and portable digital X-rays, no product or service is too unique for us. Below is a high-level list of industries we excel at:
- Heavy Equipment & Machinery
- Food Processing
- CNC Machining
- Building Materials
- Mining & Metals
- …and more
Whether you are just getting started developing a customer acquisition strategy or sourcing a new agency to work with, our team will work with you on tailored online marketing strategies that focus on performance, and guarantee results.
Trusted By 85+ B2B Companies and Counting
“Working with Grey Matter has transformed the way we do business. We can now source and validate more leads, maintain client relationships appropriately, and maximize efficiency to close more deals! Under Grey Matter’s guidance, our company competes, outshines, and wins against some of the largest companies in our industry…Grey Matter is exactly what our business needed.”
Kate S. – Sales & Marketing Coordinator
National Promotional Products Manufacturer
“We met with Grey Matter when we were seeking an inbound marketing partner to deliver growth in new channels. After meeting with Grey Matter, it was clear to us that we were working with a company that understood our business, and had a clearly defined strategy to deliver a solution that would accelerate our growth.”
Mark S. – Director of New Business Development
Global Packaging & Print Manufacturer
Results. Not Vanity Metrics.
From No Sales Qualified Leads to 46 in 45 Days
A B2B contract manufacturer was struggling to drive even one single lead through their new website. With our strategy and execution, we delivered 46 sales qualified leads in 45 days.
A B2B promotional products manufacturer realized a 14.52X ROI when we combined our sales enablement services with content marketing.
A B2B manufacturer realized a 10.39X ROI by being a first-mover in their space, leveraging digital, and positioning themselves as thought leaders in a competitive industry.
317% Increase In Lead Conversions
We helped a B2B medical device company more than triple their leads without spending any additional paid advertising dollars.
Guessing In ‘Marketing’ Is Over.
We Drive Results With Agile Acquisition.
Our unifying, proprietary framework for manufacturing & Industrial revenue growth.
Agile Acquisition: Your ideal customer is a moving target.
We drive results for our clients in any market using a unique strategy called Agile Acquisition. This strategy is based on a framework and methodology that aligns both marketing and sales, and supports scalable, repeatable, and predictable revenue growth for your organization.
‘Agile’ uses a combination of marketing & sales channels to simultaneously attack your market from every angle. Then we continually reassess your results and fluidly shift our efforts to what’s working, so you get results like you’ve never seen before.
Whether it’s a seasoned manufacturing executive or a trendy ‘twenty-something,’ your ideal customer likely uses multiple devices each day and a mix of work, personal, and play across several different online mediums.
Success then requires constantly moving your acquisition strategy and budget to where your customers are. Keeping your activity ‘agile,’ so to speak. By changing tactics to stay where the best results are coming from, you’ll get a constant flow of ‘wins’ that you can build momentum on. It’s innovative, aggressive, and incredibly successful.
This what we at Grey Matter call Agile Acquisition.
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