Marketing Services & Solutions

We blend these principals and tactics below to deliver transformative growth.

Inbound Marketing Strategy & Execution

Let us handle every step of your digital marketing.
You continue delivering an amazing product or service.

Don’t risk “leaking” revenue at individual levels of your marketing funnel. You might be attracting leads at the top of your funnel, but are leaving money on the table due to lack of progressing leads through to the end of your funnel.

We’ll craft a custom inbound marketing strategy that offers a complete solution with one end goal: delivering high-converting visitors to your business.

Growth-Driven Website Development

RIP to “build once and never touch your website again” type agencies. 
We’re proactive, not reactive.​

Meet Growth-Driven Design. We quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, the website is the foundation on which to build and constantly optimize from.

We use tools like HotJar, Crazy Egg, Optimizely, and more to collect user data, so we can start identifying the high-impact actions we can take to grow your business and quickly maximize your website’s conversion funnel.

Copywriting & Content Creation

Build likability and trustworthiness.
All for the long term.

Content marketing is the way of the online marketing future – appealing to both website visitors and the search engines through the publication and distribution of high-value web content.

But content marketing isn’t as simple as writing up a few blog posts and linking to them from your social profiles. It’s a comprehensive strategy of how you’re leveraging eBooks, infographics, case studies, landing pages, YouTube videos, explainer videos, and more.

Pay Per Click Advertising

Convert your customers
at the right time and the right place.

PPC advertising is one of the easiest ways to target your clients directly online. However, it’s also a highly-competitive environment and those without a proper strategy risk burning through a marketing budget.

At Grey Matter, our PPC campaign management program brings together a comprehensive strategy of ongoing optimization, regular testing, and campaign research, all with the purpose of increasing both the performance & scale of your campaigns.

Email Newsletter Management

We create newsletters that
achieve impact and influence.​

A newsletter is a cost-effective medium for building relationships and maintaining regular contact with customers and prospects.

We build automated (or if you want to be hands on) email marketing plans & newsletters with the goal of raising awareness, sharing your expertise, promoting your content, maintaining contact with your customers and prospects, and increasing the coverage of your target audience.

Search Engine Optimization

If it were “easy,” everyone would do it.
Great SEO happens when you follow a detailed process.

Today’s SEO isn’t just about backlinks from high PageRank websites or keyword counts. It’s about staying on top of algorithms, delivering content that the search engines want, and doing more that results in driving customers through your funnel. It’s about being found in all the right places, and it’s about using that visibility to drive measurable, sustainable growth in your company’s bottom line.

We stay ahead of the curve with constant research, training, and experimentation. Our team has the skills and knowledge needed to increase your visibility and traffic.

Social Media Marketing & Management

Social Media Marketing & Management
that actually brings you revenue.

Social media has gone from providing an opportunity for college students to connect online to representing something much larger – a truly social environment that involves person-to-person connections, photo sharing, eCommerce, news reporting and more.

As a business owner, beyond expanding your company reach, you need to know that all of the data shared on these networks can be mined in order to create unparalleled targeting opportunities. Savvy marketers then leverage this data to drive the right visitors to their business.

Retargeting Marketing

Convert past visitors
at effective acquisition costs.

Retargeting helps businesses capture those paid advertising visitors who don’t immediately convert to customers by “following” them around online and ensuring their ads display on the websites these readers visit next.

While retargeting can be a hugely powerful tool when it comes to boosting the profitability of your PPC campaigns, implementing this strategy can be overwhelming for most website owners.

Post-Click Automation

Make the most of your clicks.

Our Post-Click Automation experts are focused on maximizing your digital advertising ROI. For each campaign, we’ll create personalized post-click experiences for every audience and continuously test and optimize your experiences for higher conversions.

By creating a cohesive journey from ad to post-click, you’ll see higher Quality Scores and conversions, while lowering the cost-per-conversion.

Measurement & Reporting

Make the most of your clicks.

To beat your competitors, you need to consistently stay a few steps ahead. Data is useless if you aren’t constantly working to understand the insights behind the numbers. With a solid plan and ongoing measurement, we’ll help you get a full view of how your site is performing against your key performance indicators.

Let's Talk

We specialize in making those who partner with us look very smart, whether that's to the board or your business colleagues. Speaking of that, smart growth shouldn't cost $35,000/month. An engagement with us is on an ongoing monthly basis and can range from $3,500 to $8,000/month. Each engagement is custom to your needs. The good news? From strategy to ongoing execution, we're there every step of the way.

We guarantee an ROI on our annual engagements.

If you're interested in what you could expect each month, fill out the form below, check "send the sample," and we'll send you what a sample $5,750/month engagement looks like.

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