Separate your technology company from a “sea of sameness”.
Technology products and services evolve quickly as companies respond to continual sales pressure and industry disruption. High-tech product lifecycles tend to be short, and technology companies rely on quick-turn marketing to stay ahead of competitors.
You get the strategic thinking of a consultancy, speed of a start-up, DNA of a digital marketing & sales agency, and analytical skills of a data science firm.
We mix it all together to help you win big.
High Tech Requires High Touch
In such a diversified sector, if you cannot differentiate on more than price or features, you will not outgrow your competitors. Your ideal customers are continuously evolving so you have to evolve your understanding of their motivations, strategies, and decision-making process in order to maximize your growth opportunities.
In a world of transactional interaction, software, technology, and I.T. sales professionals tend to rely more and more on “closing” and the credibility/benefits of their product instead of truly understanding the goals and challenges that their buyer is facing.
We help create the ‘moments of impact’ that are important to your prospects during their buying journey. At Grey Matter, we’ve developed omnichannel strategies to do just that.
Trusted By 85+ B2B Companies and Counting
“From the first phone call, you can tell Grey Matter knows exactly what they are doing. From helping us define and map our strategy to the ongoing execution, this company does not mess around. I’d highly recommend them to anyone looking to grow.”
Alyssa J. – Marketing Director
Financial Services Company
“Part scientists, part creatives. It’s amazing how many agencies don’t invest in learning ‘how people actually buy’. When you work with a team so invested in that understanding, and they make it their foundational principle, it’s no surprise they can deliver results they do and guarantee an ROI.”
Todd U. – CEO
Staffing and Recruiting Company
Results. Not Vanity Metrics.
Zero to 4,000 Monthly Active Users
We overhauled the go-to-market strategy for a SaaS company, leading to over 4,000 active users for their web and mobile software platform.
A B2B promotional products company realized a 14.52X ROI when we combined our sales enablement services with content marketing.
78X ROI (yes, 78X)
We helped a B2B CRM implementation and consulting company realize a 78X ROI during our engagement.
66 Sales Qualified Leads In 60 Days
A B2B language translation services company received 66 sales qualified leads in 60 days via our LinkedIn demand generation campaign.
Guessing In ‘Marketing’ Is Over.
We Drive Results With Agile Acquisition.
Our unifying, proprietary framework for B2B revenue growth.
Agile Acquisition: Your ideal customer is a moving target.
We drive results for our clients in any market using a unique strategy called Agile Acquisition. This strategy is based on a framework and methodology that aligns both marketing and sales, and supports scalable, repeatable, and predictable revenue growth for your organization.
‘Agile’ uses a combination of marketing & sales channels to simultaneously attack your market from every angle. Then we continually reassess your results and fluidly shift our efforts to what’s working, so you get results like you’ve never seen before.
Whether it’s a seasoned manufacturing executive or a trendy ‘twenty-something,’ your ideal customer likely uses multiple devices each day and a mix of work, personal, and play across several different online mediums.
Success then requires constantly moving your acquisition strategy and budget to where your customers are. Keeping your activity ‘agile,’ so to speak. By changing tactics to stay where the best results are coming from, you’ll get a constant flow of ‘wins’ that you can build momentum on. It’s innovative, aggressive, and incredibly successful.
This is what we at Grey Matter call Agile Acquisition.
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