The Power of LinkedIn for Your B2B Sales Process

LinkedIn is a powerful networking tool for businesses, and it’s the 4th most popular social network in the world. Surprised? You’re not alone. Many people, from recruiters to business development professionals underestimate the importance of LinkedIn, especially when it comes to B2B sales.

In fact, LinkedIn has a Sales Navigator tool built specifically to help B2B companies sell their products more effectively.

Already searching for qualified leads using LinkedIn and Sales Navigator? Need some tips on how to get started and make the most of this inbound marketing platform? Here are 4 quick tips that are sure to be helpful.

1. Start with A Professional and Approachable Profile

Think of LinkedIn as you would think of real life. Would you buy a product from a complete stranger who just walks up to you, or from a person who looks professional, gives you plenty of information about what they do, and is friendly and approachable?

In the same vein, having a professional LinkedIn profile is paramount to getting more business while using Sales Navigator. Making sure you have a professional profile picture and header image, a headline that gives a clear idea of who you are and what you do, and a good bio and experience history are all things that make your profile strong and make you more credible.

2. Don’t Consider LinkedIn As A Replacement for Face-To-Face Meetings

While LinkedIn is a great way to reach out to prospects, it can never replace the importance of a phone call or in-person meeting.

Use LinkedIn as a launchpad for your sales instead of the only way of contact. In your messages, encourage a phone call or meeting to create a more personal connection with your leads and build a stronger relationship.

3. Leverage Your Services

You’re more likely to get connected with qualified leads if you are offering something that provides a solution to their problem. Send them a personalized message that shows them why you’re reaching out and how you can help them and their business.

Tell them how you’ve helped other businesses like theirs and how those solutions helped those companies grow. If they have a story to connect with, they are far more likely to want to talk and convert.

4. Find the Best Customers

LinkedIn has a powerful suite of filters for position, title, company, industry, and dozens of others, so that you can quickly identify qualified leads. Make the best of these to ensure that you can quickly discover B2B customers who are ideal for your goods or services.

Using these tools helps you filter out people who aren’t decision-makers, people in the wrong departments, the wrong industries, etc., leaving you with top qualified leads for your prospecting sequences.

Use These Tips and Make the Most of LinkedIn and Sales Navigator

The power of Sales Navigator and LinkedIn should not be overlooked. With proper use, it’s easy to capitalize on your social network and convert your connections into customers.

Want help running the best LinkedIn sequences for your business? Reach out to us, we’re really good at it.

GET THE GREY MATTER NEWSLETTER

The Sales & Marketing World Moves Fast.

Don’t fall behind. Our Insider Newsletter keeps you up-to-date on the latest in sales, marketing, and customer acquisition.